Business cards Brochures Conduct research on your potential kids party business by talking to the families in your area to figure out how, when and why they might use your services.
Marketing plays an integral role in the start-up and daily operations of any business, and your center is no exception. Your marketing plan can help you achieve this goal.
Know Your Customers Even though the needs assessment indicates that your center is needed, don't expect full enrollment on opening day. It may take from one month to a year to achieve that goal, and how you advertise can make the difference.
Knowing your customer is the key to successfully marketing your center. The more you know about the parents' expectations, the easier it will be to develop a program that meets their needs, as well as the children's.
The data collected in the needs assessment will help you do this. Devise a list of questions that will help you identify what the parents will likely need, want and expect of your center. Use the data collected in the needs assessment and the survey questionnaire to help answer these questions.
The questions may include: What type of service will be provided? What are the operating hours? How many staff members have degrees or training in early childhood education or a related field? What is the teacher to child ratio e. Have you or will you devise an activities schedule?
Where is the center located? Is the location convenient and easily accessible? Do the operating hours facilitate the parents' work schedule? Is extended evening care available? Will means be provided? What are or will be the sleeping arrangements?
Once you have answered these questions, you will have a base from which to develop your marketing program. Developing a Marketing Program Many first-time business owners think that by simply placing an ad in the local newspaper or a commercial on a local radio or television station customers will automatically flock to purchase their product or service.
This is true to a certain extent. But hundreds even thousands of other possible customers may never learn of your business. Just think of the money you'll lose, simply because you didn't develop an adequate marketing program!
Remember, the key to success is knowing your customers' needs, arousing them to the point of consumption and providing products or services to fulfill those needs. Marketing is an essential part of business.
It oftentimes determines how successful your business will be. So take the time to plan the best strategy to promote your center. There are certain factors, however, you should consider when developing your marketing strategy. They will aid you in formulating a successful promotion plan.
These factors are called the 5 P's of marketing: Devise a plan that uses advertising and networking word-of-mouth as a means to promote your center.The plan outlines the plans for business growth, methods, procedures for operation, and infrastructure.
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